Bucktons get ready for PATS Telford

The Bucktons and Nature’s Feast brands are getting ready for PATS Telford this weekend (25-26 September) with an exciting range of new products and merchandising solutions to present to the trade.

Following extensive research and development, Nature’s Feast has strengthened its offer with the launch of a new small animal food collection. The collection features a range of food, treats and hay for rabbits, guinea pigs and hamsters, an area which represents a £72m market opportunity year on year1.

It has been launched to add value to the category and is based on insight which shows 43% of shoppers perceive nuggets to be boring and processed despite their health credentials2. It launched in July this year, alongside care guides, POS and other educational support.

Bucktons will once again be at PATS following a hugely successful year for the brand, which unveiled its new look aviary food range a year ago. Since then, the brand has ruffled feathers and soared from strength to strength with its new ranges, new packaging and new brand positioning. This year will see Bucktons showcase its indoor bird and aviary product range along with their wild bird offering, with focus on the new suet range ready for the forthcoming winter season.

Bucktons-Aviary-Food

Kirk Rothwell, Brand Manager said: “PATS Telford is a key date in our calendar and is a must visit event for the pet trade industry. This year is no exception. We’re delighted to be showcasing our new Nature’s Feast small animal collection which has already had some great listings and some really positive reviews.”

Bucktons and Nature’s Feast will be at Stand G8 in Hall 1.

1 PFMA Report 2015
2 Independent Primary Research 2015